Why is mobile speed important?

In our mobile-first world, we don’t just expect to have all the world’s information at our fingertips: we expect to get it the instant we’re looking for it.

Unfortunately, most mobile sites don’t live up to this expectation, despite major advancements in network speeds. Slow loading sites frustrate people with bad user experiences and cause publishers to lose revenue.

You can be the exception— with careful planning, you can optimize your site for mobile speed. The mobile web revenue calculator below will help you explore how optimizing the speed of your mobile website could help you increase your revenue.

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Google Tells You Mobile-Friendly Websites in Search Results

Google announced yesterday that it will provide a new label in mobile search results.
The new label Google is adding to mobile search results is “mobile-friendly,” which tells you if the website will provide you with a friendly experience on your mobile device.

Google Mobile-Friendly Search Results

Google is trying to help eliminate frustrating experiences on mobile devices, which is commonly a result of a website having tiny text or links, requiring the user to zoom in to see anything and websites using software not common on mobile devices like Flash.

Now, you are wondering how you can find out if your website is mobile friendly. Well, Google has published a hosted tool you can use to check.

In the article Google released yesterday, Google also states that it is looking at mobile-friendliness as a ranking signal, “We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.”