Technical SEO - Brandon Himpfen

Digital Marketing

Google Revises Best Practices for URL Parameters

Google has updated its URL parameter guidelines, emphasizing the use of equal signs and ampersands for better crawling efficiency. This change helps prevent SEO issues like duplicate content and crawl waste. Developers should plan to migrate non-standard formats to avoid indexing problems.

Digital Marketing

Google to Retire Sitelinks Search Box in November: What You Need to Know

Google will retire the sitelinks search box on November 21, 2024, due to declining usage. This visual change won’t affect search rankings or other sitelinks. Website owners don't need to take immediate action, as the change won’t disrupt SEO or trigger errors in Search Console.

Digital Marketing

Google’s John Mueller on Managing Legacy AMP Subdomains: Advice and Best Practices

Google’s John Mueller offers practical solutions for handling legacy AMP subdomains and managing crawl budgets. Learn how to efficiently redirect or remove old AMP URLs and keep your site optimized as you transition away from AMP, without worrying about crawl budget impacts for mid-sized sites.

Digital Marketing

Google's John Mueller Reaffirms Limited Impact of Core Web Vitals on Rankings

Google’s John Mueller confirms that Core Web Vitals have a minimal impact on rankings. While improving performance boosts user experience, content quality is far more important. Smaller sites benefit from being able to implement changes faster, giving them an edge in SEO updates.

Google Clarifies How Cumulative Layout Shift (CLS) is Measured

Learn how Google measures Cumulative Layout Shift (CLS), a key Core Web Vital that impacts user experience and SEO. Discover how CLS is calculated, why it matters, and how-to optimize your website for better performance and search visibility.

Google Updates Robots.txt Policy: Unsupported Fields Now Clearly Ignored

Google has updated its robots.txt policy, clarifying that unsupported fields will be ignored by its crawlers. Website owners should use only documented fields like user-agent, allow, disallow, and sitemap, while reviewing their existing files to ensure compliance with Google’s official guidelines.

Google Expands Support for Product Certification Markup in Structured Data

Google has introduced new support for product certification markup in structured data, replacing EnergyConsumptionDetails with the more versatile Certification type. This update helps businesses provide detailed, globally relevant certifications, improving search results and consumer confidence.