Now that your blog is live, it’s time to publish content people actually want to read — and share. In this chapter, you'll learn how to write travel blog posts that are useful, authentic, and optimized for both readers and search engines.
🧠 What Makes a Great Travel Blog Post?
A great travel blog post is:
- Helpful – Gives the reader ideas, tips, or answers
- Personal – Shares your unique voice, experience, or opinion
- Clear – Easy to read with a strong structure
- Visual – Includes photos, headings, and formatting to enhance the story
- Search-friendly – Uses keywords and formatting that help it show up in Google
🧱 Basic Travel Blog Post Structure
A proven structure to follow:
- Headline – Clear, specific, and clickable (e.g., “7 Things to Know Before Hiking Cinque Terre”)
- Intro – Hook the reader, preview what they'll learn
- Main content – Use subheadings to break up info (what to see, where to eat, how to get there, etc.)
- Tips or personal notes – Add unique insight
- Conclusion – Summarize or give a call to action (comment, share, etc.)
- Optional: FAQ, map, packing list, or related links
🗒️ Types of Travel Blog Posts You Can Write
| Format | Example |
|---|---|
| Destination Guide | "3 Days in Lisbon: The Perfect Solo Itinerary" |
| List Post | "10 Budget-Friendly Places to Visit in Southeast Asia" |
| Personal Story | "I Got Lost in Kyoto — And It Was the Best Part of My Trip" |
| Tips Post | "How to Travel Europe by Train (Even on a Budget)" |
| Packing List | "What to Pack for 2 Weeks in Thailand" |
| Gear Review | "Why I Swear by This Travel Backpack After 40 Countries" |
| Photo Essay | "Street Photography in Havana: A Visual Journey" |
🧠 Tips for Better Travel Writing
- Write in the first person, but keep the reader in mind
- Avoid cliché travel language (“hidden gem,” “breathtaking”) unless you really mean it
- Use active voice and descriptive details
- Include links to useful resources, local guides, or your other posts
- Break up long paragraphs for easier reading
🔍 Bonus: Write for Readers AND Google
If you want your post to rank in search:
- Use keywords naturally in your title, intro, subheadings, and alt text
- Add internal links to related content
- Use short, descriptive URLs (e.g.,
/solo-travel-mexico-city) - Add a meta description and relevant images
You don’t need to write for an algorithm — just make it clear, helpful, and well-structured.
Summary
Travel blogging is about more than sharing where you went — it's about connecting your personal experience to something useful for your reader. If your post is both relatable and actionable, it will resonate and get shared.